Brand New Logo for the Hoffmann Institute
Some might be curious about the name change from OHSCO to the Hoffmann Institute, and the subsequent logo change. The mission of the Hoffmann Institute still continues to be one of great concern for the world and likewise equiping leaders in the church for Gospel outreach. However, with the refocused name also came the opportunity to change a logo which had been quite dated. This article gives some of the progressions which show how the logo you see today came to be.
The first stage of the logo had its conception at about 1:30 in the morning by Concordia student Laura Mews. Here is the original sketch...
The Hoffmann Institute team liked the sketch and thought there was some real potential. Suggestions were put in to flip the image horizontally so the logo had a "forward" feeling and small tweaks on the hands were made. Then it was digitized by another Concordia student, Nikolai Gibbons, and went through several progressions on Photoshop...
After all these changes the Hoffmann Institute liked the design but wanted a simpler, more versatile logo, that still carried the same message. The last version you see in the progression was sent to the Concordia Marketing Department and Senior Graphic Designer, Hil Albuquerque. Hil put his professional skills to work and created an updated visual message in the finished logo. Upon presenting his design to the Hoffmann Institute team, it took them almost no time to realize it was just what they had all been working towards. It was simple yet carried the mission of the Hoffmann Insitute, the mission to equip and multipy leaders for Gospel outreach to the entire world.
Below is a note from the director of the Hoffmann Institute, Dr. Mark Press, which explains further the new logo and what it means.
The Oswald Hoffmann Institute for Christian Outreach is symbolized by this logo. Hands are outstretched toward the cross, which is superimposed over the globe. God’s mission includes a global concern for all people. That mission centers on the life, death, resurrection and ascension of Jesus the Christ, who has paid for the sins of the world. Proclaiming that message so that people become disciples – such is the heart of the church’s mission. Equipping leaders who passionately share in that mission is the heart of the Hoffmann Institute. Outlining the thumbs are “rivers” that indicate the catalytic, dynamic, creative efforts of the Institute.
